Written under the Stars
An Authentic Brand Formula
Your story is the emotional heart. It's your journey of how and why you started, the people behind the brand, your values, your wins, and the challenges you solve. Your story is what humanizes your business and connects you to your audience on a personal level.
Story
Your location adds personality, culture, and flavor to your brand. Whether you're global, hyper-local, or digitally native, your physical or cultural location roots your brand in a context. It can influence your tone, aesthetic, customer expectations, and even your mission.
Location
This is the foundation: what you do, the problems you solve, the market you serve. Your industry defines your core offerings, values, language, and competitive landscape. It's your expertise and the playing field where your brand operates.
Industry
It’s more than just a logo or color palette, it’s the who, what, where, and why of your brand that forms a consistent and memorable presence.
Once you've developed a true brand identity, it connects outward into four core brand expressions.
Together, these elements shape your Brand Identity
The people who rally around your brand. Customers, advocates, and collaborators. Your community grows when your brand stands for something meaningful, invites new participation, and creates value beyond the transaction.
Community
How your brand shows up online and offline. This includes your voice, tone, social media presence, packaging, website, and customer experience. An authentic presence is consistent across all channels and feels like a natural extension of your identity.
Presence
Not just your origin story, but ongoing narratives: customer journeys, product development, behind-the-scenes moments, community impact. These stories reinforce trust and loyalty over time.
Stories
The aesthetics include logo, color schemes, typography, photography, and design choices that reflect your unique blend of industry, location, and story. Authentic visuals are consistent, intentional, and emotionally aligned with your brand story.
Visuals
Even after the project concludes, our relationship continues. We offer ongoing support, check-ins, and resources to ensure your brand continues to shine brightly in the marketplace.
Closing the Circle
6
This phase ensures you're equipped to carry your brand forward confidently, leaving behind a lasting impression.
Tending the Fire
5
The design and development phase. Here, your brand starts to take shape with logos, color palettes, typography, and other visual elements, much like a fire growing and illuminating.
Finding Your Story
4
During this phase, it’s all about strategy sessions, mood boards, and initial concepts. It's about laying the groundwork for the full brand experience.
Where You're Rooted
3
Collecting all necessary materials and insights to understand your brand's essence, target audience, and goals.
Gathering Fuel
2
Building the right size fire for your brand is important, and there are three packages to choose from to fit your budget and branding goals. Payment or deposit will be due at this time.
Welcome to the fire
1
Firestarter Framework
Visuals Express WHo You Are
Stories Deepen Emotional COnnection
Presence Builds Trust and Consistency
COmmunity Brings Your Mission to Life
Ready for Creative Direction?Ready for Creative Direction? Ready for Creative Direction? Ready for Creative Direction? Ready for Creative Direction? Ready for Creative Direction?
Ready for Creative Direction?Ready for Creative Direction? Ready for Creative Direction? Ready for Creative Direction? Ready for Creative Direction? Ready for Creative Direction?
Ready for Creative Direction?Ready for Creative Direction? Ready for Creative Direction? Ready for Creative Direction? Ready for Creative Direction? Ready for Creative Direction?
Bonfire
Campfire
Firelight
Four Week Timeline
Investment: Starting at $3,800
Payment Plans Available
Brand Direction
Complete Logo Package with Animated Logo
Repeat Patterns, Textures, and Location Illustration
Custom Color Palette
Typography Suite
Three Firewood Add-Ons
Social Media Full Suite
Brand Board
Brand Guidelines and Strategy
Website Design
Entry Level Branding to Light the Flame.
Spark
BRANDING BUNDLE
CHOOSE YOUR
Bonfire
Campfire
Six Week Timeline
Investment: $5800
Payment Plans Available
Brand Direction
Complete Logo Package
Repeat Patterns, Textures, and Location Illustration
Custom Color Palette
Typography Suite
One Firewood Add-On
Social Media Mini Suite
Brand Board
Brand Guidelines and Strategy
A Full Starter Package for Steady Flames
Firelight
Spark
BRANDING BUNDLE
CHOOSE YOUR
Bonfire
Twelve Week Timeline
Investment: $7800
Payment Plans Available
Brand Direction
Complete Logo Package with Animated Logo
Repeat Patterns, Textures, and Location Illustration
Custom Color Palette
Typography Suite
Two Firewood Add-Ons
Social Media Full Suite
Brand Board
Brand Guidelines and Strategy
A robust, glowing brand system with Warm and lasting identity.
Campfire
Firelight
Spark
BRANDING BUNDLE
CHOOSE YOUR
Twelve Week Timeline
Investment: Starting at $10k
Payment Plans Available
Brand Direction
Complete Logo Package with Animated Logo
Repeat Patterns, Textures, and Location Illustration
Custom Color Palette
Typography Suite
Three Firewood Add-Ons
Social Media Full Suite
Brand Board
Brand Guidelines and Strategy
Website Design
A premium, all-out ecosystem that's expansive and unforgettable.
Bonfire
Campfire
Firelight
Spark
BRANDING BUNDLE
CHOOSE YOUR
@Thecampfire.creative